Product marketing launch checklist template
For product marketers coordinating a product or feature launch. Audience, message and launch date are agreed with product and engineering, the landing page and announcement post go live, the customer email is scheduled, and results are reported after two weeks.
- App: Checklist Flow for Jira
- Category: Marketing launch
- Edition: Needs a paid licence; without one it shows with a Pro badge and a preview
- Items: 11 items, 5 required
- Suggested for: Epic, Task
Items
#Strategy
| Item | Required |
|---|---|
| Target audience and key message agreed | Required |
| Launch date confirmed with product and engineering | Required |
| Success metrics defined | Optional |
Assets
| Item | Required |
|---|---|
| Landing page or product page live | Required |
| Announcement blog post written and approved | Required |
| Screenshots and demo video ready | Optional |
| Sales and support enablement notes shared | Optional |
Channels
| Item | Required |
|---|---|
| Email to customers scheduled | Required |
| Social posts scheduled | Optional |
| In app announcement prepared | Optional |
After launch
| Item | Required |
|---|---|
| Results reported against the metrics after two weeks | Optional |
Use it
#In a Jira work item, open the Checklist Flow panel, then Template library in the Templates section. Find the template under its category, use Preview to see the items and Install to add it to your site's templates. From then on you can apply it to any work item, or, with a paid licence, have it added automatically by issue type.
Related
#- Checklist Flow for Jira documentation
- Jira checklist templates: all 49 templates